Creative Links: Authenticity in the Age of AI, Mon 7 June 2027, 6 – 8pm, £8 or £12, Online (UK time)
How is generative AI changing marketing and brand storytelling? What are audiences responding to? What risks and opportunities does this era present for designers, makers and independent brands? How can creatives express authenticity, drawing on lived experience to tell stories that connect with and engage their audience?
As consumers become more aware of AI and attuned to its hallmarks, creative brands have new expectations and opportunities to navigate. This talk will consider how storytelling is changing in the age of AI, and why authenticity matters more than ever. By exploring how brands build connections with their audience, the session will help you discover and develop stories from your own creative practice.
The session will cover:
- What audiences want and don’t want from creative brands, and how generative AI is changing expectations around brand communication
- Why independent brands are particularly well placed to create genuine, human connections through storytelling
- How to craft singular narratives that remain relevant to your audience
- Practical prompts and exercises you can use to discover your own authentic brand stories and mine your own creative practice for material
What are Creative Links?
The Goldsmiths’ Centre’s monthly Creative Links talks and networking events, designed for emerging makers and creative start-ups, provoke thoughts and questions which will enable you to reflect on where you are and how to get to where you want to be. Build your network, create links, learn to grow your business and become part of the community.
Details of our upcoming events and topics covered are listed in our What’s On. Every other month the event will be hosted online, should you not be able to attend an in-person event.
Do you record or broadcast your talks?
Our Creative Links series aims to link emerging makers with each other, whilst exploring key topics essential to nurturing business success. We run our events in person at the Goldsmiths’ Centre and across the UK with a range of partners, and every other month our events take place online, so that as many of our community as possible can exchange ideas, learn from industry experts, and form valuable connections.
We do not record or broadcast our events to encourage the open sharing of ideas and experiences. Popular topics will be repeated over time, so online and in-person participations can both engage in them.
Do you have access requirements?
We are committed to making our training programmes and events as inclusive and accessible as possible. If you have any access requirements, please inform us as early as possible and we will do our utmost to so we can make the reasonable adjustments. While we will do our best to accommodate your needs, advance notice is essential to ensure we can provide appropriate support.
To discuss your requirements when booking tickets for our Goldsmiths’ Centre training programmes, please contact us at boxoffice@goldsmiths-centre.org
Who is the speaker?
Siobhán Maher is a jewellery copywriter and story strategist with almost twenty years’ experience in the industry. After a decade-long career as an award-winning designer, Siobhán launched her copywriting studio in 2019. She works with established and emerging jewellery businesses in the UK and USA, creating original storytelling for campaigns, collections and brands. As a bench-trained jeweller, Siobhán is fascinated by the human experience of craft. During her MA in Creative Writing, she explored sensory depictions of artistic practice. A returning Creative Links speaker, Siobhán has also presented at New York Jewelry Week and shared her expertise through podcast and masterclass appearances.
Ticket options
How is generative AI changing marketing and brand storytelling? What are audiences responding to? What risks and opportunities does this era present for designers, makers and independent brands? How can creatives express authenticity, drawing on lived experience to tell stories that connect with and engage their audience?
As consumers become more aware of AI and attuned to its hallmarks, creative brands have new expectations and opportunities to navigate. This talk will consider how storytelling is changing in the age of AI, and why authenticity matters more than ever. By exploring how brands build connections with their audience, the session will help you discover and develop stories from your own creative practice.
The session will cover:
- What audiences want and don’t want from creative brands, and how generative AI is changing expectations around brand communication
- Why independent brands are particularly well placed to create genuine, human connections through storytelling
- How to craft singular narratives that remain relevant to your audience
- Practical prompts and exercises you can use to discover your own authentic brand stories and mine your own creative practice for material
What are Creative Links?
The Goldsmiths’ Centre’s monthly Creative Links talks and networking events, designed for emerging makers and creative start-ups, provoke thoughts and questions which will enable you to reflect on where you are and how to get to where you want to be. Build your network, create links, learn to grow your business and become part of the community.
Details of our upcoming events and topics covered are listed in our What’s On. Every other month the event will be hosted online, should you not be able to attend an in-person event.
Do you record or broadcast your talks?
Our Creative Links series aims to link emerging makers with each other, whilst exploring key topics essential to nurturing business success. We run our events in person at the Goldsmiths’ Centre and across the UK with a range of partners, and every other month our events take place online, so that as many of our community as possible can exchange ideas, learn from industry experts, and form valuable connections.
We do not record or broadcast our events to encourage the open sharing of ideas and experiences. Popular topics will be repeated over time, so online and in-person participations can both engage in them.
Do you have access requirements?
We are committed to making our training programmes and events as inclusive and accessible as possible. If you have any access requirements, please inform us as early as possible and we will do our utmost to so we can make the reasonable adjustments. While we will do our best to accommodate your needs, advance notice is essential to ensure we can provide appropriate support.
To discuss your requirements when booking tickets for our Goldsmiths’ Centre training programmes, please contact us at boxoffice@goldsmiths-centre.org
Who is the speaker?
Siobhán Maher is a jewellery copywriter and story strategist with almost twenty years’ experience in the industry. After a decade-long career as an award-winning designer, Siobhán launched her copywriting studio in 2019. She works with established and emerging jewellery businesses in the UK and USA, creating original storytelling for campaigns, collections and brands. As a bench-trained jeweller, Siobhán is fascinated by the human experience of craft. During her MA in Creative Writing, she explored sensory depictions of artistic practice. A returning Creative Links speaker, Siobhán has also presented at New York Jewelry Week and shared her expertise through podcast and masterclass appearances.
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