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Business Growth: On and Offline Marketing

Join Emma Harris, former Eurostar Marketing Chief and founder of Brand & People Consultancy, Glow London, for an effective one day short course to gain invaluable insight on how to capitalise on the power of digital marketing, social media, PR...

Join Emma Harris, former Eurostar Marketing Chief and founder of Brand & People Consultancy, Glow London, for an effective one day short course to gain invaluable insight on how to capitalise on the power of digital marketing, social media, PR and advertising.

Whether you have created a new collection, opened a store or launched a service, you will need to get the word out to your customers that you have something exciting to offer. As part of a small group of jewellers, silversmithing and allied industry professionals, start to understand your customers, what communication channels they use daily and how you can keep them engaged throughout their customer journey. 

With over 20 years’ sales and marketing experience, Emma Harris will help you through practical exercises to profile your ideal customer, understand their potential buying behaviour and develop a top-line marketing strategy tailored to your business. Drawing on consumer research commissioned by the Goldsmiths’ Company, you will also gain an invaluable insight into what drives the purchase behaviour of Fine Jewellery and Contemporary Silver customers today, specifically in the jewellery market, and how best to communicate with them. 

Ideal for established businesses in the jewellery, silversmithing and allied industries of 3+ years.

What does this course cover?

  • Understanding the basic steps for putting together a marketing strategy
  • Defining your target market
  • Plotting out the customer profile and journey
  • Defining ways to engage across that journey
  • Defining a top line marketing strategy
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Join Emma Harris, former Eurostar Marketing Chief and founder of Brand & People Consultancy, Glow London, for an effective one day short course to gain invaluable insight on how to capitalise on the power of digital marketing, social media, PR and advertising.

Whether you have created a new collection, opened a store or launched a service, you will need to get the word out to your customers that you have something exciting to offer. As part of a small group of jewellers, silversmithing and allied industry professionals, start to understand your customers, what communication channels they use daily and how you can keep them engaged throughout their customer journey. 

With over 20 years’ sales and marketing experience, Emma Harris will help you through practical exercises to profile your ideal customer, understand their potential buying behaviour and develop a top-line marketing strategy tailored to your business. Drawing on consumer research commissioned by the Goldsmiths’ Company, you will also gain an invaluable insight into what drives the purchase behaviour of Fine Jewellery and Contemporary Silver customers today, specifically in the jewellery market, and how best to communicate with them. 

Ideal for established businesses in the jewellery, silversmithing and allied industries of 3+ years.

What does this course cover?

  • Understanding the basic steps for putting together a marketing strategy
  • Defining your target market
  • Plotting out the customer profile and journey
  • Defining ways to engage across that journey
  • Defining a top line marketing strategy

Trouble with your purchase? Contact Goldsmiths' Centre

info@goldsmiths-centre.org 020 7566 7650

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