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Business Growth: Defining your Brand

Join Emma Harris, former Eurostar Marketing Chief and founder of Brand & People Consultancy, Glow London, for a specialised one day short course on how to develop a clear brand identity, that helps you understand what it takes to stand out from...

Join Emma Harris, former Eurostar Marketing Chief and founder of Brand & People Consultancy, Glow London, for a specialised one day short course on how to develop a clear brand identity, that helps you understand what it takes to stand out from others in the industry, and gives you a decision-making lens for your business.

 

Branding is much more than the name of your business and how you apply your logo. If you want to build a successful brand, you need to think about every step of your customer’s journey – from the way you present yourself and your collections or services to how you interact with your followers on social media.

With over 20 years’ experience working with major brands, Emma Harris will take you through practical exercises to help you to understand the importance of your brand identity, story-telling and how it has the potential to completely transform the way your customers feel about your business and work.

Ideal for established businesses in the jewellery, silversmithing and allied industries of 3+ years.

What does this course cover?

  • Definition of what makes a brand
  • How to capitalise on brand positioning
  • How to build your own brand model
  • How to develop an action plan to bring the proposition to life through every customer touch point 
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Join Emma Harris, former Eurostar Marketing Chief and founder of Brand & People Consultancy, Glow London, for a specialised one day short course on how to develop a clear brand identity, that helps you understand what it takes to stand out from others in the industry, and gives you a decision-making lens for your business.

 

Branding is much more than the name of your business and how you apply your logo. If you want to build a successful brand, you need to think about every step of your customer’s journey – from the way you present yourself and your collections or services to how you interact with your followers on social media.

With over 20 years’ experience working with major brands, Emma Harris will take you through practical exercises to help you to understand the importance of your brand identity, story-telling and how it has the potential to completely transform the way your customers feel about your business and work.

Ideal for established businesses in the jewellery, silversmithing and allied industries of 3+ years.

What does this course cover?

  • Definition of what makes a brand
  • How to capitalise on brand positioning
  • How to build your own brand model
  • How to develop an action plan to bring the proposition to life through every customer touch point 

Trouble with your purchase? Contact Goldsmiths' Centre

info@goldsmiths-centre.org 020 7566 7650

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